In today’s society, we are more connected than ever before. Mobile device usage is at an all-time high, and is just getting started. With this circumstance, much of the population have turned to conducting data-sensitive transactions through their devices. In comes the GDPR (General Data Protection Regulation). By having these regulations in place, you will have to make sure that you are aware of any new information to remain compliant and out of potential legal trouble. Knowing that most consumers are conducting business online, the GDPR allows them to have some protection from their personal information running wild on the internet with the business being held responsible if it gets in the wrong hands.
General Data Protection Regulation
The General Data Protection Regulation (GDPR) is a legal structure that sets guidelines for the collection and processing of personal information from individuals who live in the European Union (EU). Now, you may ask yourself why would you have to follow guidelines for something pertaining to the European Union even though you are in the United States. With the nature of the internet, data is processed on a world-wide level. This calls for similarities within federal and state-level regulations that the US offers for privacy protection.
What is the GDPR? (Fast Facts)
The GDPR is designed to keep up with the continuously growing digital world. Having clear policies and procedures in place when it comes to protecting personal data. If businesses don’t comply with the regulations, they can be fined or banned from being able to conduct any data processing. (conducting business online)
How it’s projected to affect Digital Marketing?
While, most of us try our best to keep what is important to us private. There is so many companies willing to sell consumer information continuously making a profit at any cost. People have concerns about identity theft and the misuse of their personal information. By having these guidelines in place controls how your information is used and/or distributed makes the consumer that is searching for goods and/or services more comfortable about coming to your site. The consumer will feel comfortable about a company being accountable for their professionalism on the way they treat their potential client’s information.
What to keep in mind moving forward?
As mentioned previously, which guidelines that are constantly changing, you need to make sure that you are always in compliance. If not, this can cause your website to be flagged and shutdown causing you to miss out on traffic to your site or even cost you a pretty penny in fines. So, if you are not sure of what is required you should definitely reach out for help from a professional that can assist you with making your website GDPR ready so that your site is always running smoothly.