Google ranks websites using an algorithm that considers over 200 factors when ranking a website. The algorithm uses information from real user behavior, content quality, and the site’s own search engine results pages in order to compile a list of related sites that might be relevant to any given search query. Google’s algorithm is complex, but in layman’s terms “it calculates the relevance of your site in relation to other sites for given keywords.” There are various keyword variations to consider when it relates to what your potential customers may be typing in. Quick tip, doing some keyword research prior to executing will save you a lot of time and headache in the long run. There are some keywords that less competitive than others, while still being a popular search term. Google’s algorithm also identifies if your site has quality content based on how often other sites link to yours. In the digital marketing world, we refer to this as “Link Building.” Having links from other websites, such as media mentions, directories, guest blog posts, and related websites.
There are many things that can be done to increase your rankings on Google search engine results. In case you were looking for some quick tactics, some recommendations are mentioned below:
– High quality content is one of the most important factors when it comes to ranking on Google search engine results.
– Use keywords in your title, headings, and paragraphs to improve your rankings on Google search engine results.
– Include high quality images in your website for better ranking on Google search engine results.
– Create a blog post that provides value for readers and is also optimized for SEO so that it can rank higher on Google search engine results.
Now, let’s get into a bit more of some things you can do to get found on google!
It takes time to rank on the first page of Google, but it’s well worth the wait
There are many factors that may be holding you back from achieving better search engine rankings, which can be identified through thorough analysis. For starters, you should ensure that your website has a responsive design and uses only high-quality content for your readers. You should also take into account that ranking on Google is never easy and requires consistent effort over time. Having a solid digital strategy will map out what needs to be done to ensure the best success for your digital footprint. When it comes to SEO, everything is done organically. While it may take a while to see the results that you’re expecting, your results will be sustainable once everything falls into place. If you are crunched for time, and need results immediately, investing in a paid marketing strategy will better suit your current needs. Google Ads is a great strategy to rank on the first page for competitive keywords and phrases. Determine how much of a budget you’d be willing to put into your paid advertising, and explore the endless possibilities of that strategy.
Establish a content creation strategy
The best way to outwork your competitors is to establish a content creation strategy that will drive traffic and engagement with your brand. To stay relevant with Google, publish new content at least once every two weeks. Successful businesses are aware of the importance of thought-provoking content on their website. To outsmart the competition, you need to outwork them on all fronts. You should also update your website as often as possible so that it’s fresh and relevant with the latest information about your business. This will improve your rankings in search engines, get your business more visibility on social media channels, and drive more traffic to your website. The second step is to update your website by performing routine maintenance tasks like optimizing images for web use or adding new social media profiles that link back to your site. These small updates can have a big impact by improving how well Google indexes you and identifies you as a credible source of information.
Hire an SEO Expert
If you are crunched for time and internal resources, hiring a digital brand consultant will help you get the digital traffic you seek, while allowing you to focus on your business. A digital brand consultant is an expert in branding and branding strategies. This includes not just online branding but also offline branding, such as packaging and product design. We help our clients to rethink their strategy for the digital age and create a new one that is compatible with the needs of the modern consumer. The need for digital marketing and SEO is only going to increase as people spend more time online, but it can be a confusing and complicated task. Don’t let your competitors keep your business from reaching the heights it truly deserves. Contact Kenny SaySo Consulting today to learn more about how we can help you grow your business!