Brand Videos: 3 Thing You’re Forgetting to Do
Brand Videos: 3 Thing You’re Forgetting to Do

Brand Videos: 3 Thing You’re Forgetting to Do

A branding video is a short, attention-grabbing promotional video with a catchy or powerful message. Video marketing is a tremendously valuable way to promote your brand’s message. It’s more engaging for audiences, allows you to showcase your product or service in an immersive way, and gives you the opportunity to reach viewers who don’t read articles or watch TV. With so many people spending countless hours on their phones, branding videos are becoming more and more popular for businesses. They make for great social media content, along with website content. But why is it important for your company to have a branding video?
The first reason is to boost your brand awareness. A good branding video can make people remember who you are much easier than having just a logo on your website or business card. Plus, the production value of these videos are getting better and better so that you can have high quality videos without breaking the bank. Let’s talk about a few key things people may forget when producing videos for their brand!

Branding Video Lighting is Key

There are many different types of branding videos, but one thing that’s almost universally true is that they should be well-lit and have high production value. Lighting is an important part of any video production. With producing quality video, lighting is an essential part. There are many aspects to consider when lighting a scene. The type of light being used needs to be chosen carefully to create the desired effect. For example, a ring light or soft box can be used for close ups and interview shots while a hard key light is better for establishing the setting and mood of the shot as well as being seen from far away distances. Lighting also helps highlight where the viewers’ attention should go throughout the video.

Make Your Brand Video Personal

In the era of content marketing, personal branding becomes an essential skill for marketers. Personal Brands Vs Company Storytelling: The key difference between company storytelling and personal branding is that company storytelling concentrates on the business while personal brands concentrate on the individual.

Tips For Personal Brand Storytelling:
1. Be Authentic: Make your personality shine in your content writing by telling your story in a way that is true to you. Don’t try to be someone else, otherwise it will show up in your work and not be authentic.
2. Create A Unique Voice: Focus on creating a unique voice for yourself so that other people can identify who you are when they listen to your story. You may have a similar story that people have heard before, but they haven’t heard it from your special perspective!

Hire a Professional Brand Video Producer

While producing a quality brand video can be shot by yourself, it doesn’t always have to be! Creating branding videos can be very time consuming and tedious, and with enough “technical difficulties” it can simply become a chore. When something so beneficial becomes yet another painstaking task, we often lose the essence of its’ importance. Hiring help is always an option that can prove to help in various ways. The best video producer for you depends on what you need. You can hire a videographer or a production company to produce your videos. A production company is best if you’re looking for high-quality video with a short turnaround time. A videographer will be better if you want someone who can be flexible and work closely with you. Either way, your focus can remain on the storytelling and putting your best face on for your brand!