What is Search Engine Optimization
Search engine optimization, also known as SEO for short, is the process of enhancing the visibility of a website on search engine result pages (SERPs). One of the most popular search engines, Google, would be the perfect example of what SEO can do for a business’ website. It is a good rule of thumb that whoever is on the first page of search results, is practicing good SEO. Tactics that help to accomplish good SEO include website structure, optimized content, use of good visuals, page titles & meta descriptions, and more. With technology advancing at a rapid rate, SEO is what will set you apart from your competition.
Why is SEO Important for my Business?
When people go to Google, or any other search engine, to find products and/or services your business offers, appearing at the top of the searches means more potential customers for you. There is great value of being included in search results for keywords related to your business. Most people will search through a variety of keywords to find exactly what they’re looking for. By preparing your business to appear for many, if not all, of those potential searches, the better your chances of directing that traffic to your site. More traffic could mean more conversions from your website. Your business can also receive a boost in credibility the more times it appears on searchers results. If they do not click the first go around, they will most likely click the second.
What Search Engine Optimization Services do you provide?
My SEO services include, but are not limited to:
Facebook & Instagram ads
Organic social media
Website user experience
Landing page optimization
Audience & keyword research
What if I can’t afford SEO for my business?
Some SEO is better than no SEO. As with any business, you have to spend a little to make a little. While SEO for businesses are essential in today’s age, the scope of your campaign can always be adjusted. This could include something as small as an SEO consultation to discuss some of the key strategies your business should be utilizing, just to get a benchmark of where your business is compared to competitors. While on the topic of competitors, if they are constantly investing in their SEO campaigns, you probably should too. Look at it as an investment for your business, that can yield a substantial ROI.
Should I Invest in SEO or SEM?
The short answer is that you should certainly invest in both!
SEO is the platform for your business, while SEM is the rocket ship that can get it to the next level. Each change within your business’ structure can be helped by a small change within your digital marketing strategy. SEO is a long-term strategy, while SEM is both short & long-term.
SEM could be more of an “as-needed” strategy. If there’s something that you want to market aggressively for a particular timeframe, SEM can be the go-to source to make that happen. SEO requires a bit more lead time to get the results you may be looking for.