Digital Marketing for Plumbers and Why It’s So Important
Digital Marketing for Plumbers and Why It’s So Important

Digital Marketing for Plumbers and Why It’s So Important

So, what is digital marketing? Digital marketing is the use of online and offline channels to reach potential customers. The goal of digital marketing is to raise awareness, generate leads and move the customer to take the desired action. This includes various tactics such as email, social media, online ads and search engine optimization (SEO). “Plumbers are not known for having a strong online presence.” There are many instances where plumbers miss out on countless potential clients because their business lacks some of digital marketing’s core elements. To be able to compete with other plumbers, having a website, optimized Google My Business page, high number of positive customer reviews, and established link building, will place you quite a few steps in front of your competition.

The Growth of The Plumbing Industry

The industry of plumbing has always been a stable industry. However, the growth of this industry over a span of 10 years has skyrocketed. The average growth rate is around 3% and it is expected to grow for another 10 years. In 2015, the economic value from the plumbing industry was at $128 billion. In 2020, it is expected to reach $145 billion which means an increase of 16%. This shows that this sector will continue to grow as people need more and more plumbing services as time goes on. With the increase of new plumbers joining the industry, that means stronger competition. Understanding how your potential customers are searching for plumbers in their area will show how important having a digital marketing strategy truly is. Try this quick exercise, put yourself in the shoes of someone in your area that is looking for help from a plumber. Does your business show up within the first 10 seconds of this search exercise, or do you have a few competitors that are front and center? Whoever looks the best at first glance, will likely get a call for that customer.

Optimize Your Google My Business Page

If your plumbing business is strapped for money and time, optimizing your Google My Business page alone will bring noticeable results! By making sure your GMB is optimized according to search engine guidelines, your local SEO will benefit greatly. Google My Business (GMB) optimization has become an important part of online marketing for businesses because Google is now the primary search engine that people use when they want information or services about a company. Your Google My Business page provides a quick snapshot of your business’ key information to your potential, and existing, customers. By including related keywords/services, updated hours of operation, correct phone number, and a high volume of reviews, your chances of appearing on Google Maps improves. While it’s not the end all be all tactic, it will be sure to move the needle forward!

Need Plumbing Customers now? Paid Advertising is the way to go!

If you have some money to invest, especially for a great return on your investment, starting a paid advertising campaign for your plumbing company will get results almost instantly! Paid advertising is an essential component of any marketing campaign in any field. Google Adwords can be an affordable and effective way to reach potential customers, while still working on your organic visibility. Knowing that your customers typically reach out when a problem has occurred, your campaign can focus on individual plumbing problems that you provide services frequently. Some quick examples would be “Plumber near me”, “Fix a Leaky Toilet”, “Emergency Plumbing Services [city/town]. The best time to start with paid advertising is the moment you decide there’s a need for new customer projects. While running your own paid advertising campaign is doable, there are many occasions where your ads may not be optimized to their best potential. We highly recommend consulting with an SEO professional, to avoid wasting money on keywords that are not fruitful.

Hire a Professional SEO Expert to help grow your plumbing business

If you are looking for SEO consultants, then you need to know that not all of them are the same. You need to find the perfect one that will help you rank higher on Google, and help your visibility grow. Some people do not know how to rank high on Google because there are many factors involved. But it is possible if you follow some simple steps like optimizing your website content, creating useful content, and implementing other relevant SEO tactics. Contact us today to learn more about how we can help better market your plumbing business.