It goes without mentioning that 2020 has been a very challenging time for all of us. We have seen these difficult times arise firsthand, and without much warning. Businesses, both new and old, have been impacted by these difficult times with some being forced to close their doors for good. As we all tend to expect the best, while preparing for the worst, there are always a few aspects that we can never even imagine. Entrepreneurs around the globe are looking for ways to navigate through these times, and here are three ways they can do just that.
Be of Service
The most important thing to remember as we face difficult times is that there is always someone out there having a tougher day than us. A company that continues to strive toward finding a silver lining, and being of service will continue to grow through their efforts. Companies that are great givers, are even better getters. The service can open up segments of their products/services that they may have never thought of otherwise. Their potential clients/customers will appreciate their gesture, and will develop a trust stronger than ever before.
Difficult times have been known for sparking the creativity of a person, as a way to adapt to change. Every moment counts within turbulent times, and trusting new ideas can mean the difference between swimming or sinking. Companies that fight change as a way to keep things “normal” miss out of a great opportunity to grow. An example that has been on the rise are Diners and other businesses turning their parking lots into Drive-In theatres. This creates a synergy between the main focus of their business, while providing a new service that can bring new customers their way. By thinking quickly and creatively, businesses can maintain a great deal of relevancy.
Remain Visible (Online)
It is easy for businesses to focus more inward during difficult times, while it is important to focus outward as well. With the number of people on their mobile devices increasing, increasing online activity is essential. Whether it is through their website, social media, or by creating video content, businesses should continue to prioritize their visibility. By creating and publishing messages for their existing, and potential, customers they can reassure their audience of their commitment to remain transparent and helpful through difficult times.
Difficult times will come and go, and it is important to remember that help is all around us. There are learning opportunities within every difficult stretch of time that we experience. We must continue to be resilient, and open-minded, with our approaches to persevere. If you are in need of digital marketing services, please do not hesitate to reach out to us today! We’d love to help your business grow to higher levels.