Ever check out a video, and seen the entire script in the description? Beautiful isn’t it!? Transcribing your videos is important for so many reasons one being that you should be reaching everyone without any exclusions. By adding a transcription of your videos, you will be able to include all with your wonderful content. Secondly and very importantly you will be in compliance with the ADA (Americans with Disabilities Act).
Tailoring to Your Audience through ADA Compliance
The Americans with Disabilities Act of 1990 is a Civil Rights law which prohibits discrimination based on disability. In the digital marketing world, this is just as important to be considerate of. ADA Compliance is a bonus for SEO initiatives! By transcribing your videos, not only will you possibly save yourself from any discrimination lawsuits or backlash even if it may have been unintentional it is best that you always dot your I’s and cross your t’s. If you are not sure if you are currently meeting the standards of the ADA, you can always contact them to see what is needed to make sure you get in compliance.
Transcribe to Boost your SEO
I am sure that you have heard the saying that you have to spend money to make money. Yes, that is very true. When you spend the money to boost your SEO you are keeping your business in the best view you can at all times. At the top. When you do this, it will keep you in a better view for more potential clients to seek out your company when you are within the top of page of a search because of keywords.
Expanding Your Content in Different Channels
Everybody doesn’t always look at the bigger picture when it comes to advertising their business there are many different ways to promote things that other companies may overlook. For example, like providing content in another language. By taking advantage of the different channels that are available to you may be taking a step above your competition. You should look into restructuring your content so that you may reach a bigger audience. If you need assistance with developing an ADA compliant strategy, please do not hesitate to contact us!