Digital Marketing for Plumbers – Let’s Talk Strategy and Tactics
Digital Marketing for Plumbers – Let’s Talk Strategy and Tactics

Digital Marketing for Plumbers – Let’s Talk Strategy and Tactics

What’s more annoying than a drippy faucet? Having potential customers with drippy faucets that can’t find your plumbing business on their search engine results! Digital Marketing and SEO are essential for businesses, especially plumbing businesses. There are quite a few plumbers that service each town, which makes it crucial to have your business found on Google. When potential customers type in “Plumber near me” or “Plumbing Company [insert city name], are you appearing on the results? Let’s discuss a few reasons why internet marketing is right for your plumbing services.

Why should plumbers have websites?

You are essential to the lives of people around the world. You are a necessity for our homes and businesses to run properly without you we would be up —-‘s creek! When potential customers are deciding on doing renovations in their homes, you’re amongst the list of plumbers that people research. Most of the time plumbers are called during emergencies, so in the case of an emergency we need access readily available. No time to be fumbling around wasting precious time when our most valuable things are getting ruined by water or waste. Because, you are so important to others you should want to take pride in yourself and show them who you are. A website is often the first introduction a person has with a business. As they say, “first impressions last the longest.” While having a website is better than not having one at all, there are still many factors that matter when thinking of your website’s functionalities. Having a website that includes accurate contact information, testimonials from past customers, mobile responsiveness, a full list of services, up-to-date design, etc., will allow your first impression to be the best it can be. In today’s society, Google has become the best friend for many. Without a website, you make the possibility of being discovered organically almost non-existing!

Setting Yourself apart from competition as a plumber?

Are you available 24 hours? Because most of the time you are needed after “normal” business hours whatever that is in today’s world. Are you close by? Time is definitely crucial during a plumbing disaster. What is it going to cost me? Are you reasonable under the circumstances or are you trying to turn all my pockets inside out? Do you specialize in particular jobs? Are you licensed? Is your work guaranteed? These are just a few things people want to know when looking for plumbing services. So, if you put this information where people can see up front then you are already another step ahead of your competition. Is it quality work? People want to see positive reviews about the services from the company where they are going to be spending their money. As a plumber, your work will speak for itself time and time again. There are too many potential new customers out there that need this information accessible to make their decision to call you.

Can SEO help my plumbing business?

YES IT CAN!!! It is definitely the difference between getting increased clients which means more profit. Instead of why is my business struggling? Why isn’t anybody calling me? This plays a big part with the internet advertisement, social media. Everyone is online the internet is a life line during a time of need. Everything is literally at the tip of your fingers so wouldn’t you want to be at the top of that list when your services are needed. There is no need to still be living in the past you have to adjust with the continuous changing times. Remember the yellow pages? In those times it was the only thing that we had to find what we were looking for and it always took us sometime to find the right thing that we needed. Having to call several numbers hoping that someone answers the phone, then having to ask several questions before knowing if this is the right person that can help me. With everything moving so fast in today’s world, time waits for no one. So, if you can’t catch someone’s eye by being at the top and standing out above the rest people will pass you by without a second look. Don’t be lost when people out there need you. Where does your business rank when people google plumbing services? Is your website easy to navigate? Is all the needed information easy to find? Let you work speak volumes. If your previous clients give you positive reviews about their experience with your company others will see this and feel that your company will provide them with exceptional service too. People like to pass on information about their wonderful experiences so if you have provided that it will be mentioned to others bringing them to your business.

If you need assistance with getting your business found on search engines, please do not hesitate to reach out to us! SaySo Productions offers SEO services that will benefit your business and help you get found across the web. We are here to help your business grow in ways that it truly deserves to.